China's Temperature, the Miracle of Life The new book "China Temperature" and the first public welfare documentary were officially released

On the afternoon of September 19, sponsored by the Advertising Research Center of Shandong University and Shandong Yinfeng Life Science Research Institute, and co-organized by Shandong Brand Construction Promotion Association and Qilu Evening News One Point Think Tank, the new book "Chinese Temperature" and the first public welfare documentary release ceremony were held in Jinan. "The Miracle of Life" is the first public documentary work of the "China Temperature" project, jointly produced by the Advertising Research Center of Shandong University and Shandong Yinfeng Life Science Research Institute, presenting the process of life science exploration from multiple professional perspectives. This film was released simultaneously with the "China Temperature" think tank book, witnessing the miracle of cryogenic medicine in China.

The scene of the event

Quality power, brand power, help the high-quality development of Chinese brands

In the past decade, Chinese enterprises have emerged countless extraordinary stories that can illuminate history and contribute extraordinary spiritual wealth to society, which we call "China Temperature". In order to consolidate and strengthen the brand building achievements of outstanding enterprises in Shandong, in August 2022, the Advertising Research Center of Shandong University, Shandong Provincial Brand Construction Promotion Association, and Qilu Evening News One Point Think Tank jointly launched the "China Temperature" public welfare communication project. More than 10 experts and scholars from two key universities, Shandong University and Fudan University, formed a project team, and after more than a year of visiting, researching, collating and compiling, they jointly created and completed the "China Temperature" think tank book.

Liu Zhicheng, vice president of Shandong Yinfeng Life Science Research Institute, first delivered a speech on behalf of the organizer of the event, coinciding with Yinfeng Group's shortlisting of the top 500 private enterprises in China in 2023 and the top 100 private enterprises in China's service industry in 2023.

Liu Zhicheng, vice president of Shandong Yinfeng Life Science Research Institute, delivered a speech

Hou Ying, deputy director of the Advertising Research Center of Shandong University, delivered a speech, she said that from the release of the new book "China Temperature" to the official launch of "The Miracle of Life", these achievements all demonstrate the spirit of Chinese enterprises, especially Shandong enterprises to strive for excellence with quality and progress with innovation, they have contributed wisdom and strength to the realization of the great rejuvenation of the Chinese nation, and represent the "Chinese temperature" that China must have in the future to achieve high-quality development.

Hou Ying, deputy director of the Advertising Research Center of Shandong University, delivered a speech

Fu Qiang, executive deputy secretary general of Shandong Brand Building Promotion Association, said in his speech that the world has entered the era of brand competition, for the majority of enterprises, the brand means the market, and the brand is also a symbol of the high-quality development of the enterprise, and the "China Temperature" project has shown their achievements in brand building from multiple dimensions for more than 20 enterprises. In the future, the Quality Promotion Association will establish and improve the corporate brand system with more enterprises, strengthen the ability to build brand benchmarks, and further promote the construction and development of the brand.

Fu Qiang, Executive Deputy Secretary-General of Shandong Brand Building Promotion Association, delivered a speech

We are committed to promoting the transformation of Made in China to Created in China, the transformation of Chinese speed to Chinese quality, and the transformation of Chinese products to Chinese brands. With the goal of helping the high-quality development of Chinese brands, the "China Temperature" project aims to create a think tank book "China Temperature", write the power of Chinese brands, and convey the temperature of Chinese brands. At the event site, Professor Cong Xinqiang of the School of Arts and Humanities of Shandong University, Fu Qiang, Executive Deputy Secretary-General of Shandong Brand Construction Promotion Association, Lv Bing, Secretary-General of Qilu Evening News One Point Think Tank, Liu Zhicheng, Vice President of Shandong Yinfeng Life Science Research Institute, and Zang Lina, Director of the Advertising Research Center of Shandong University, jointly unveiled the "China Temperature" think tank book.

The unveiling ceremony of the new book "China Temperature".

After the unveiling ceremony, Lu Bing, Secretary-General of Qilu Evening News One Point Think Tank, delivered a keynote speech, detailing the achievements of the public welfare communication action on the theme of "China Temperature" in the past year. The "China Temperature" public welfare communication project shows the brand story of Shandong enterprises from the perspective of public welfare. Up to now, 20 companies have completed research and special reports, and held activities such as "Shandong University Creative Workshop Yinfeng Life Extension Plan Special Session" and "Youth Brand Officer Growth Plan". Since the launch of the project, the number of readers on the Qilu One Point client platform alone has reached 1.289 million. Qilu Evening News One Point Think Tank will take this as a node to carry out in-depth cooperation with more academic platforms and enterprises, and continue to serve the brand building of enterprises in Shandong Province.

Lv Bing, Secretary-General of Qilu Evening News One Point Think Tank, delivered a keynote speech

Unremitting exploration and climbing to the top to witness the miracle of China's cryogenic medicine bloom

Shandong Yinfeng Life Science Research Institute is an important scientific research force with an international leading position in the field of cryogenic life sciences in China, and is also a representative brand in the field of life sciences in Shandong. The first public welfare documentary of the "China Temperature" project took the lead in focusing on Shandong Yinfeng Life Science Research Institute and co-produced the public welfare documentary "The Miracle of Life". This film invites experts and scholars in the fields of cryogenic biomedicine, clinical medicine, international cooperation institutions, project volunteers and their families, literature, ethics, law and other fields to review the history of cryogenic biomedical exploration from different perspectives and discuss the development direction of cryogenic biomedicine.

At the event, Professor and Doctoral Supervisor of the Department of Anesthesiology of Qilu Hospital of Shandong University, Honorary Chairman of the Anesthesiology Branch of Shandong Medical Association, and former Director of the Anesthesia Quality Control Center of Shandong Provincial Health Commission, Yongcheng, a famous science fiction writer and member of Yinfeng Life Extension Program, Zang Lina, Director of the Advertising Research Center of Shandong University, Zang Chuanbao, Director of the Cryogenic Medicine Research Center of Shandong Yinfeng Life Science Research Institute, and Hou Ying, Deputy Director of the Advertising Research Center of Shandong University, jointly held the unveiling ceremony for the public welfare documentary "The Miracle of Life".

The unveiling ceremony of the documentary "The Miracle of Life".

After the unveiling ceremony, the public service documentary "The Miracle of Life" premiered at the scene. Lu Guijun, Director of the Pain Department of Tsinghua Chang Gung Hospital, Head of the Palliative Care Team, and Director of the Pain Department of Xiamen Chang Gung Hospital, gave a keynote speech on the topic of "Love Transcends Life and Death" to further interpret the value of life. As a professional doctor engaged in hospice care, Director Lu Guijun has more thoughts on life. Nowadays, more and more people choose to donate their bodies and organs to give back to the world and let love continue. As a palliative care practitioner, Director Lu Guijun hopes to have in-depth exchanges with more life science practitioners in the future and work together to make life and love more valuable.

Lu Guijun, Director of the Pain Department of Beijing Tsinghua Chang Gung Hospital, head of the palliative care team, and director of the Pain Department of Xiamen Chang Gung Hospital, delivered a keynote speech

As one of the protagonists of this work, Zang Chuanbao, director of the Cryogenic Medicine Research Center of Shandong Yinfeng Life Science Research Institute, introduced the development process of cryopreservation technology from a professional point of view, and Director Zang Chuanbao introduced the technical system of cryopreservation technology to the participants in detail from the birth of cryopreservation technology, the theoretical basis of cryopreservation technology, and the development of cryoprotectants. Director Zang said that at present, the cryopreservation of tissues and organs, intact animals, and intact human bodies is still in the exploratory stage. In 2003, Yinfeng began to explore the cryopreservation and recovery of human cells, tissues and organs and the human body, and took ten years to achieve the development process Xi of establishing, learning, imitating, surpassing and leading, and the next step Yinfeng cryogenic medical technical team will cooperate with global cryogenic medical research institutions to promote the sustainable development of life extension plan.

Zang Chuanbao, director of the Cryogenic Medicine Research Center of Shandong Yinfeng Life Science Research Institute, delivered a keynote speech

Go to the ideal and create a miracle together to gather the future power of China's life sciences

As mentioned in the documentary, "life, the most miraculous creation in the universe", the wonder and greatness of life lies in its variety. Everyone has a different understanding of life, and everyone has their own "miracle of life". The event was presided over by Li Qingping, director of the Public Affairs Department of Shandong Yinfeng Life Science Research Institute, professor and doctoral supervisor of the Department of Anesthesiology of Qilu Hospital of Shandong University, honorary chairman of the Anesthesia Branch of Shandong Medical Association, and former director of the Anesthesia Quality Control Center of Shandong Provincial Health Commission. Conduct professional discussions on the development and future of life sciences.

The scene of the salon forum

"A miracle is an extremely difficult and extraordinary event", Director Li Qingping took miracles as the title and invited four guests to express their interpretation of the miracle of life from their own professional fields.

Li Qingping, director of the Public Affairs Department of Shandong Yinfeng Life Science Research Institute, presided over the meeting

With the rich experience of anesthesia clinicians, Director Class Weifu introduced the change process of human consciousness in the process of patients from anesthesia to resuscitation, from the loss of will during anesthesia to the return of self-awareness after resuscitation, this self-consciousness may be called the "soul" by the public, with the development of technology, the brain-computer interface has become a reality, and the electrical signals in the brain are completely recorded and conducted, and it is possible to achieve the preservation of the "soul", which may be a very great miracle.

Professor Class Weifu of the Department of Anesthesiology of Qilu Hospital of Shandong University delivered a speech

Professor Cong Xinqiang explained his thinking on life from the perspective of literary research, the core of literature is the reflection of society, the concern for the fate of human beings, in fact, literature is concerned with the process of life, all literary classics, the core of concern is generally the problem of birth, old age, sickness and death. In literature, the miracle of life can be regarded as a reflection on the meaning of life, we still have a lot of unknowns about life, and the process of examining life and exploring life is the meaning of life to a certain extent, and it is also a great miracle.

Cong Xinqiang, a professor at the School of Liberal Arts of Shandong University, delivered a speech

As a media practitioner, Lu Bing first thought of the value of news when he saw the word miracle, and often chose very special events in media reports, and miracles are also the process from unknown to known, which is where the media focuses on. Just like the exploration process of Yinfeng Life Sciences, the results of exploration are expected and unpredictable, and as media professionals, we will closely follow the footsteps of life science exploration to maximize the value of the exploration process.

Lu Bing, secretary general of the Qilu Evening News One Point Think Tank, made a speech

Yongcheng explained the meaning of miracles from his personal experience, he is not only an engineering master from Stanford University in the United States, but also a well-known science fiction writer, from the perspective of a science and engineering scientist, miracles are the process of using scientific and technological development to eliminate the unknown. As a literary creator, Yongcheng believes that literary creation is lonely, but a flash of inspiration in the creative process is a miracle for literary creators, because the inspiration of creation is not traceable, and the unexpected encounter with inspiration is a miracle.

The famous science fiction writer Yongcheng spoke

After the discussion in the salon, Zang Lina, director of the Advertising Research Center of Shandong University, and Lv Bing, secretary general of the Qilu Evening News One Point Think Tank, presented books to the guests and graduate students of Shandong University on behalf of the "China Temperature" project team.